Job Summary
About Country Natural Beef
Country Natural Beef is a rancher-owned cooperative founded in 1986 and now the largest ranching co-op in the western United States. With nearly 100 family ranches across nine states, the organization is built on a shared philosophy: leave the land better than you found it. The co-op is dedicated to producing premium beef raised without antibiotics or added hormones, while advancing regenerative ranching practices that support soil health, animal welfare, and rural communities.
Position Overview
The Director of Sales will be responsible for driving market share growth and leading new customer acquisition across retail, foodservice, and strategic channels. This role will manage the sales team while personally contributing to high-impact customer relationships and key account development.
This is a highly strategic and hands-on leadership role for someone who can scale a values-driven brand, identify new market opportunities, and translate consumer trends into revenue growth.
Key Responsibilities
- Develop and execute a sales strategy focused on expanding market share and acquiring new customers across priority channels
- Identify new regional and national retail and foodservice accounts aligned with the brand’s premium and sustainability positioning
- Lead, coach, and develop a high-performing sales team with clear growth targets and accountability
- Build and maintain strong relationships with key customers, including direct involvement with high value accounts and strategic partners
- Own strategic pricing frameworks and promotional planning that maximize market competitiveness while defending required margin profiles.
- Partner with the VP of Sales to align on growth strategy, forecasting, and performance metrics
- Collaborate cross-functionally with marketing, operations, and supply chain to support go-to-market execution
- Translate market insights and customer feedback into product portfolio strategy and innovation opportunities
- Lead category reviews and develop data-driven recommendations to grow shelf presence and velocity
- Support customer success through strong communication, responsiveness, and partnership mindset
Qualifications
- 7+ years of progressive sales experience, with leadership responsibility required
- Proven success in new business development and market expansion
- Understanding of perishable supply chain networks, cold-chain logistics, food safety/USDA regulations, and agricultural commodity market dynamics
- Demonstrated ability to grow revenue in both emerging and established markets
- Strong understanding of retail and/or foodservice sales channels
- Excellent negotiation, communication, and relationship management skills
- Strategic thinker with the ability to execute tactically in a fast-moving environment
- Willingness to travel as required (estimated 50%)
What We Offer
- Competitive salary depending on experience
- Goal-based bonus structure
- Company-sponsored medical, dental, and vision, with 90% coverage of premiums covered for you and your dependents
- 401(k) with a guaranteed Safe Harbor plus a discretionary profit-based contribution
- Fully remote with travel to customers and company events
- Opportunity to help scale a mission-driven, producer-owned brand
- Collaborative culture rooted in sustainability, transparency, and long-term partnerships
How to Apply
Please submit your resume and a brief cover letter outlining your experience in driving growth and acquiring new customers.
How to Apply
Interested candidates should submit their application online using the link below.
Apply Now
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